Category Archives: News

Our Commitment to the Environment

At know research, we’re committed to protecting the environment. We always consider how to minimise travel, for example by conducting group discussions online instead of in person. When we need to travel, we try to use public transport, and (although it’s not perfect) we carbon offset business mileage.

As we view climate change as an increasingly urgent issue affecting the world, we have decided that we should speak out on the issue. We have signed the “The Time is Now” declaration, and encourage others to do the same.

If you’d like to see a full copy of our Environment Policy, please contact us.

 

Privacy Notice

Your privacy is important to know research. This Privacy Notice explains how we collect, use, disclose, transfer, and store your information. We will take all reasonable steps to ensure that your data is held securely and in a way that you understand.

Privacy Notice

Introduction and Aim

Stuart Green Research Limited, trading as know research, is a market research consultancy, operating from a site in Ashbourne, Derbyshire. We offer a wide range of market research services.

Your privacy is important to know research. This Privacy Notice explains how we collect, use, disclose, transfer, and store your information. We will take all reasonable steps to ensure that your data is held securely and in a way that you understand.

Revisions

We may make changes to this Privacy Notice and will let you know about these changes by displaying them on the know research website (www.knowresearch.co.uk). Changes will begin to have effect at the time they are displayed. The version of the Privacy Policy that will apply to you is the one which is current at the time we contact you.

Communication

If you would like to discuss this document in more detail, please email Stuart Green at stuart@knowresearch.co.uk or phone 07816 416628.

Stuart Green

Version 3.0, Revised 24/08/2021

When we collect data

We collect information or data about you when:

  • you take part in market research projects (for example online surveys, interviews or focus group discussions);
  • you contact us using the contact form on our website;
  • you contact us as a client or prospective client;
  • you contact us as a supplier or prospective supplier.

Why we collect data

We collect personal data for business, contractual and legal purposes, such as:

  • to enable us to run market research projects (e.g. we may gather your name and contact details to allow us to confirm the details of an appointment);
  • to allow us to analyse and interpret the results of market research projects (e.g. we may record an interview so we can listen back to what was said, rather than taking notes during the interview);
  • to respond to any enquiries or requests you make to us;
  • to carry out our obligations arising from any contracts entered into between you and us;
  • to seek your feedback on the service we provide;
  • to allow us to market our services to clients or prospective clients/enquirers;
  • to communicate with suppliers or prospective suppliers;
  • to tell you about something, like a change to our policies or services.

What data we collect

If you participate in a market research project we may gather personal data such as your name, address, phone number, email address, photo, audio recording, video recording or other data from which you could be identified. In these cases, you will always be asked to give your informed consent for the collection and processing of your personal data. The consent information will tell you how the data will be used, who (if anyone) it will be shared with and how long it will be retained. You have the right to decline to give your consent or to withdraw your consent at any time.

Occasionally, we capture photos or video recordings in public areas or on our clients’ premises (e.g. in supermarkets, events venues, etc). In these cases, a notice will be displayed explaining how the footage will be used, who it may be shared with and how you can opt out of being photographed or recorded. We will retain the raw footage for no more than 12 months. Edited footage may be retained indefinitely. You have the right to decline to give your consent or to withdraw your consent at any time.

If you contact know research (whether as an individual, client, prospective client/enquirer, supplier or prospective supplier) with a specific request we may gather personal data such as your name, address, phone number or email address, or other data from which you could be identified. This will be collected to enable us to respond to your requests. Such contact will be on the basis of legitimate interests (see below).

If you are in contact with know research (whether as a client, prospective client/enquirer, supplier or prospective supplier) we may gather personal data such as your name, address, phone number or email address, or other data from which you could be identified. This will be collected to enable us to: carry out our obligations arising from any contracts entered into between you and us. We process personal data on the lawful basis of contract (as the processing is necessary for a contract we have, or because we need to take specific steps before entering into a contract).

If you are in contact with know research (whether as a client or prospective client/enquirer) we may gather personal data such as your name, address, phone number or email address, or other data from which you could be identified. This will be collected to enable us to: seek your feedback on the service we provide; maintain and strengthen our business relationship with you; provide you with information, products or services which we feel may interest you; notify you about changes to our service. We process personal data on the basis of legitimate interests (see below).

Third parties (for example, a market research recruiter or a client) may share your personal data with us where they are the Data Controller and we are the Data Processor, and the Data Controller has legal grounds for sharing the data in this way. This may be on the basis of informed consent or legitimate interests and will be documented by the Data Controller.

How we share information

We may share your personal data:

  • with our clients as part of the reporting of a market research project;
  • with people and/or businesses who provide services on our behalf or at our request;
  • in order to enforce or apply our Terms of Business or other agreements;
  • where we are required to do so by law.

Legitimate Interests

We may use your personal data on the grounds of what is known as legitimate interests to enable us to: respond to your requests; seek your feedback on the service we provide; maintain and strengthen our business relationship with you; provide you with information, products or services which we feel may interest you; notify you about changes to our service.

In such cases, we will conduct a Legitimate Interests Assessment which documents the reasons for processing data on this basis. You have the right to object to the processing of your data based on legitimate interests. You also have the right to object to processing for the purposes of direct marketing.

Where your information is stored

We store your information, whenever possible, on secure servers in the European Economic Area (EEA).

Keeping your information secure

We have procedures and security features in place to keep your information secure once we receive it. This is detailed in our Data Protection and Security Policy.

Your rights

You have various rights.

  • You have the right to be informed about privacy information (this is the purpose of the Privacy Notice);
  • You have the right to find out what information we hold about you;
  • You have the right to have inaccurate personal data corrected or completed if it is incomplete;
  • You have the right to have ask us to delete your personal data;
  • You have the right to ask us not to use any of the information we collect;
  • You have the right to object to: the processing of your data based on legitimate interests; direct marketing; processing for the purposes of scientific/historical research and statistics;
  • You have the right to obtain and reuse your personal data for your own purposes;
  • You have rights in relation to automated decision-making and profiling.

The lawful basis for your processing can also affect which rights are available to individuals.

If you wish to exercise any of these rights, please send your request to Stuart Green by email at stuart@knowresearch.co.uk. You can also exercise these rights verbally, by calling Stuart on 07816 416628.

About Us

Stuart Green Research Limited, trading as know research, is a company registered in England and Wales (Company Number 07971943, Registered address: Birch Lodge, 31 Old Derby Road, Ashbourne, Derbyshire DE6 1BN).

Please note that if you click on, or follow, any links from our site to external websites, please check the privacy policies of any such external site before submitting any personal data, as we cannot accept any responsibility or liability in relation to them.

 

One of the Best Independents!

Exciting news! We have been shortlisted for an award that recognises the best independents in the country at the MRS Awards 2016.

The winner of the Independents’ Day Award will be announced at an award dinner in London on 5th December.

know research offers a range of market research services and has a wide customer base across the UK.

Stuart Green, founder of know research, explained, “We pride ourselves on conducting high-quality research for organisations of all sizes. We’ve been privileged to work with some amazing organisations, ranging from start-up businesses to market-leading brands. Being shortlisted for this award is fantastic recognition of the way in which we help our clients to address their business issues.”

The Independents’ Day Award demands that finalists show excellence when using established methodologies and techniques or show innovation, originality and relevance when using novel methodologies and techniques. It also rewards organisations that can demonstrate the intelligence and expertise used in responding to a client’s business issues and the contribution that the independent market researcher makes to the success of business.

For more details see www.mrs.org.uk/awards

Action-oriented research

How do you make sure that research is acted upon?

One of our personal bugbears is when we hear from a client about some research they did in the past which didn’t result in any actions.

When we present our findings, we always make sure we include very clear recommendations. Where it’s appropriate, these include our suggestions for specific actions that could be implemented.

We’ve recently completed a major piece of work for a market-leading client. To help the client team really understand the findings, we made them step into their customers’ shoes for a while. We also produced a handy “guide book” for them to refer back to as they implemented the findings.

As well as the bigger picture, we gave them a list of things they could change which would help improve the customer experience. At the end of the presentation, the client team had an action planning session to decide how to take these ideas forwards.

They agreed a clear action plan, and all of the ideas will be implemented within 2 months – even the ones which they think might be tricky.

What a great example of a client that wants to listen to its customers and act upon research.

“Oh dear! Oh dear! I shall be too late!”

You may or may not recognise the voice of the White Rabbit from Alice’s Adventures in Wonderland in that title.

It’s also the type of thing you hear from people who are coming to focus groups – especially if the session is starting straight after work. “The traffic was awful”, “Something urgent needed dealing with”, “I had to sort out childcare”

If you’re running a jam-packed two-hour session and it starts five minutes late you’re already compromising the quality of the research.

We’ve just finished a 12-group project and every single group started on time. Some of them started 10 minutes early!

HOW?

Well, we have to thank Susan Fader of Fader Associates in the USA for a neat little idea. Susan spoke at the AQR/QRCA conference in Budapest earlier this year, about how to introduce gamification onto some of the practicalities of qual research.

So here’s what we did. We ran a prize draw for participants who arrived 15 minutes early to their session. The prize was only £20, but it worked! People were arriving at the venues up to half an hour before the scheduled start time to make sure they were entered into the draw (even though some of the groups started at 5.45pm).

It’s the little things that make the difference!

 

MRS Awards 2013 Results

We had a great evening at the MRS Awards Dinner in London. Sadly we were not named the overall “Best New Agency” but we’re still very proud that we were a finalist. In the tweeted words of Jane Frost, CEO of the MRS, “Congrats to those shortlisted, competition was fierce!”
 
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