Whatever you’re thinking about, we’ll work with you to develop a solution that will meet your needs.
Sometimes this will mean using an established methodology, like a hall test or focus groups, but sometimes it will need something a bit different.
We recently undertook an innovative project to understand the way people make food & drink purchase decisions in a complex retail environment.
We combined a range of techniques to gain an in-depth understanding of how visitors navigated this major national centre, and how they were choosing food & drink.
We recruited customers to track their journeys using a mobile app, as well as observing people during their visit – paying close attention to their body language and the way they moved through the space.
We also conducted in-depth accompanied shopping interviews and a range of qualitative and quantitative intercept interviews.
We uncovered some strategy-changing findings about how people were moving through the space and how our client could improve the customer experience, in order to drive penetration, occasions and value.
When it was time to feedback we took the client team on a physical journey, starting the debrief in the car park and following a typical customer journey to the point of purchase and beyond.
The project was so well-received we were asked to present to the board, following which the client adopted an action plan to implement all of our recommendations.
We’re looking forward to seeing the results!