"Adopted a flexible, can-do attitude to a tricky brief!"
Research Manager, Food & Drink Sector

packaging

Stuart Green, founder of know research, has worked on many projects involving redesign of packaging.

Key in such projects is our hands-on involvement in both qualitative and quantitative phases of the research – applying our knowledge to each and every project.

For example:

  • Extended visits to consumers’ homes, including accompanied shopping trips to understand the way in which consumers interact with packaging.
  • Focus group discussions to explore responses to a range of pack formats, and to aid development of new packaging.
  • Quantitative placement tests, allowing consumers to try the new packaging in-home, with some in-home qualitative depth interviews to gain rich detail.

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