“I can always rely on you to think past just looking at the data superficially – you always strive to truly understand what respondents are saying and ensuring that the data is reliable.”
Research Manager, Education Sector

packaging

Stuart Green, founder of know research, has worked on many projects involving redesign of packaging.

Key in such projects is our hands-on involvement in both qualitative and quantitative phases of the research – applying our knowledge to each and every project.

For example:

  • Extended visits to consumers’ homes, including accompanied shopping trips to understand the way in which consumers interact with packaging.
  • Focus group discussions to explore responses to a range of pack formats, and to aid development of new packaging.
  • Quantitative placement tests, allowing consumers to try the new packaging in-home, with some in-home qualitative depth interviews to gain rich detail.

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